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How Are Sports Clubs Embracing Social Media?
This month, the UK’s Saracens Rugby Club launched Wi-Fi throughout the entirety of Allianz Park. Reportedly the first sports club in Europe to attempt to encourage real-time user-generated content...
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Business to Business PR: When Advertising and Media Relations Clash
It’s been a bad month in the world of automobile advertising as two companies have had to employ crisis PR: Ford and Hyundai. There is often a cross-over between the world of advertising and PR, with...
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Glastonbury Festival – staying relevant through smart PR
Glastonbury 2013 featured some of the world’s biggest artists from the past and the present. It spanned generations and genres from the Arctic Monkeys to The Rolling Stones, and Mumford and Sons to...
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The perils of rebranding your organisation
When it comes to the branding of your organisation, it’s important to remember that it has a big influence on how your customers perceive you. With long-standing brands in particular, the brand is...
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Twitter Abuse – A Perpetually Evolving Scandal
Everyday, 53 million tweets fly across the Twitter universe. These tweets cover a very wide range of subjects, from television shows to the minute details of a user’s private life. In today’s modern...
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How to promote your business’ blog on social media
Blogs are being posted all over the internet every second of the day and there are countless amounts of them just waiting to be read. With so much competition, it can seem like an impossible task to...
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